It's Time to Talk About Sustainability

It's time for Fashion Revolution Week (22nd-28th April) and to make the ethical issues in the fashion industry even more visible. The clothing industry is the second-largest industrial polluter in the world and the big percent comes from China. Yet it seems that the Chinese fashion is about to go green – the designers and industry leaders have recognized China's unique potential to reduce fashion's environmental footprint.

Intolerance of injustice

Fashion Revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry. On #whomademyclothes campaign brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain. 

The campaign falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013, making it the fourth largest industrial disaster in history.

More about Fashion Revolution: https://www.fashionrevolution.org/

For those who want to do more than just talk about it

As the heart of fast fashion, China has forever been a mass producer of clothes – some estimates suggest 50 percent of the world’s clothing is manufactured in China. In a market where cheaply produced, fast fashion is just a click away, sustainability may seem like a hard sell.

As a result of the way fashion is made, sourced and consumed, both people and the environment suffer. While the Chinese government promote their new green policy for clean air, less coal use and better regulation, single influencers are taking the lead towards to more sustainable fashion industry.

The Chinese TV host, entrepreneur, and fashion icon Yue-Sai Kan is working to advance the sustainable fashion movement in China. Kan’s China Beauty Charity Fund and WeDesign Group Inc. will sponsor the “Executive Education in Sustainable Fashion” program created for Chinese fashion executives, who want to learn more about sustainable fashion.

The new "made in China"

Luxury brands are in a powerful position to take charge, charging a little more money for quality, long-lasting, sustainable fashion. It is now more important than ever to educate the Chinese market about the significance of sustainability as Chinese consumers are projected to account for more than 40 percent of luxury goods consumption in the world by 2023.

Reclothing Bank. Credit: Shanghai Fashion Week
Reclothing Bank. Credit: Shanghai Fashion Week

#imadeyourclothes

We at éN Hats want also participate the Fashion Revolution and be open about our sustainability philosophy. As an advocate of sustainable fashion, we strive to contribute the ecological way of thinking through our entire production chain. We believe in slow fashion and aspire to create hats that stay fashionable regardless the trend in question.

Learn more about our sustainability philosophy here.

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