Our design philosophy is rooted in the belief that fashion should not only look good but also feel good and do good. Each hat is handcrafted with care in our Helsinki Studio, where we oversee the entire creative process under one roof. This allows us to maintain full creative control over every detail—ensuring that each piece embodies the essence of high-quality craftsmanship, ecological responsibility, and enduring style.

Sustainability as a Standard

Sustainability is at the heart of everything we do. We are committed to slow fashion, advocating for mindful consumption and sustainable production. Our materials are sourced exclusively from Europe, and chosen for their quality, durability, and sustainable origins. We work with natural wool felt, ensuring that each hat is biodegradable and renewable.

The process is as important as the product. We shape each hat using only steam and hand-carved wooden hat blocks, avoiding unnecessary waste. By embracing traditional techniques and modern sensibilities, we create hats built to last with style.